9 qualified leads from a 30-day sprint in an extremely high ACV industry

A materials-innovation firm needed to break into an industry that is closed, tightly networked, and wary of newcomers, where incumbents saw them as a competitor rather than a partner. Business development had no insider information and no easy way to reach the right first adopters.

We designed a 30-day omnichannel campaign around a different idea: instead of chasing the primary buyer, we targeted the real beneficiaries and stakeholders across the value chain, the people with an interest in a newer solution. The founder supplied the domain input; we supplied the how. It combined organic LinkedIn, on-page and in industry groups, with tightly targeted LinkedIn paid ads calibrated by hand, plus PR, email, a landing page, and personal outreach to over a hundred hand-picked executive level stakeholders. Once the plan was agreed, we ran all of it, including the profiles used for outreach, with almost no oversight needed from their team.